Recently I have completed reading a book. It’s about quitting, about perseverance, about becoming the best and leaving mediocrity behind.
This book is titled “The dip” by Seth Godin. And the dip is only one of the 3 scenarios you can be facing right now. The other 2 are the Cul-de-sac and the cliff.
The dip is the most difficult part of the journey, but once you overcome that, you will enjoy the rewards that follow. The dip produces scarcity and scarcity creates value, that explains the great reward. In business, people use the dip to draw themselves far away from their competitors giving themselves the edge.
The Cul-de-sac is a plateau. You slog, you give, you put in lots of resources but you won’t be going anywhere or just end up being mediocre.
The cliff is when you peak and then you descend drastically. Your future efforts or resources, even when being greater than previous, just won’t satisfy enough. The example given in the book is smoking, an addicted smoker may find smoking more not satisfying as before.
Being the best in the world is usually underrated and most people would settle for mediocrity. If you are aiming for excellence, you will arrive at the dip, but persevere through, do this provided the reward at the end of the dip is what you want. If you are at the Cul-de-sac or cliff, think, is it possible to turn it into a dip by ways such as changing the platform you compete and then slog through the dip you have created. If you can’t, quit.
The wisest thing to do though, before you start to go into a dip, think, is this really what you want? If not, don’t go through it and quit, wasting the resources. List down the things which may make you quit in the dip before you journey.
It is almost impossible to overinvest in becoming the market leader.
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